Eipix Entertainment, a game development company based in Novi Sad, Serbia, has entered the new stage of its operations with the release of the free-to-play endless arcade “hopper” Hoppy Land on the iTunes app store. This represents the first Eipix-developed game that the company has released on its known.

Founded in 2005, Eipix Entertainment has built its reputation by developing mainly hidden object puzzle adventure (HOPA) games, released by Big Fish Games, one of the biggest publishers of casual games in the world.

Beginning its cooperation with Big Fish Games in 2012 with the release of Final Cut: Death on the Silver Screen Collector’s Edition, over the next few years Eipix went on to become the most productive developer of HOPA games in the world, with more than 20 new titles per year across multiple platforms. The company has also been entrusted with the development of new installments of such genre cult classics as Mystery Case Files, Hidden Expedition, and Dark Parables.

While the company intends to continue its excellent cooperation with Big Fish Games, it is also excited with the opportunity to branch out on to other fields of the gaming industry, says Eipix CEO Mirko Topalski.

“It is an exciting new chapter in the life of the company I started more than ten years ago. Over the years I oversaw it grow to employ more than 300 people and reach for the greatest heights in the HOPA genre, and now we feel we are ready to stand on our own and explore some of our many other interests in the gaming industry and the entertainment industry in general. We cannot overstate the importance of Big Fish Games in the growth and success of our company. They had faith in us back when no one else knew we existed, and provided us with a platform to show the world what we can do. Our HOPA games will still be released exclusively by Big Fish Games, while we will self-publish a variety of games of diverse genres. I see it as a textbook example of a win-win situation”, concludes Topalski.

Other than the already released Hoppy Land, Eipix has a number of other games set for a quick release, such as the space battle tapping RPG Tap Cadets, or the endless arcade muncher Nom Nom.